Did you know? Even if your company name or your business name is registered federally (Corporations Canada), provincially or territorially, it is recommended to also obtain trademark registration to better protect your brand.
What happens if you dont trademark your business name?
If you do not register your trademark, you will have legal rights only within the geographic areas where you operate. This means you may be able to stop a subsequent user of the mark, even if it is a bigger company, from using the mark in your geographic area only.
Is it important to trademark your business name?
Protect Sales: Registering your business name for a trademark protects your sales by preventing consumer confusion. For example, if another company uses the same or a similar name to yours and sells a similar product, customers might think they’re buying from you instead of your competitors.
Can I run a business without a trademark?
Having an officially registered trademark for your business is not actually a legal requirement. … However, if you do not have a registered trademark, the legal position is that you do not have good legal rights to your name or brand. You may not even own your name or your brand.
How do I protect my business name?
Trademark. A trademark can protect the name of your business, goods, and services at a national level. Trademarks prevent others in the same (or similar) industry in the United States from using your trademarked names.
Do I need to copyright my business name?
You certainly don’t have to register the copyright and trademark your company’s name or logo. In the United States, you own the copyright as soon as you put original work on a piece of paper or computer drive, and you win a trademark as soon as you use your name and logo for marketing your business.
How do I trademark a name for free?
You can not register a trademark for free. However, you can establish something known as a “common law trademark” for free, simply by opening for business. The benefit of relying on common law trademark rights is that it’s free, and you don’t need to do any specific work filling out forms, etc.
Why would I need a trademark?
Trademarking is an important step for protecting your brand identity. It will stop competitors from poaching your customers by imitating your brand. It can also offer you some protection if those copycats do something reputation-damaging.
Why you don’t need a trademark?
Differences: Unlike copyright, if you don’t register your trademark with the USPTO, the protection you’ll have over your mark will be regional only – an official registration gives you nationwide protection (for example: I start a company called “Greg’s Beets.” If I register my company name, then anyone in the country …
Do I really need a trademark?
It does not matter whether you’re selling products or services under your business’ logo and name — a trademark can be essential. If you’re conducting operations as a business, you should be looking into whether or not you should be registering a trademark before doing so.
Is it mandatory to trademark a logo?
By common law, a logo is trademarked as soon as it’s used in commerce. … However, if you ever wanted to dispute another organization for using your likeness, your trademark would have to be registered with the U.S. Patent and Trademark Office.